Honest conversations about marketing, positioning and growing an interior design business. New episodes every week.
The best workhappens in the revision.
The Second Draft is a behind-the-scenes look at building an interior design business in the industry as it is today. Each week I break down what's actually booking projects for designers: the positioning, the messaging, the sales process and the strategy behind it.
You'll also hear about the edits and pivots, and the growth seasons no one posts about.
On the show
- 01
Marketing that books projects
Inquiries over followers, and what to post instead of more pretty pictures.
- 02
Positioning and messaging
How to explain why the right client should choose you.
- 03
Sales and process
Making it easy for someone to say yes.
- 04
Real client breakdowns
What we changed in a designer's business, and what happened next.
Watch the latest
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Caroline Klein
I'm an interior designer with a background in PR and marketing. I built my firm entirely through social media, and now I help other designers market their businesses based on what their clients care about.
Meet CarolineReady to put it into practice?
The Workspace is a 12-month marketing program for interior designers. It turns what you hear on the show into a strategy built around your firm, with the tools and support to follow through.
