Marketing for interior designers
Marketing built on what your clients actually care about.
The Workspace is a 12-month marketing membership for interior designers. You get a strategy made for your firm, the tools to carry it out, and a strategist in your corner every week.
How I approach marketing
Clear beats clever. Every time.
I trained in PR and marketing before I ever trained in design. These are the principles I build every strategy on, for my own firm and for the designers I work with.
Measure inquiries, not reach.
You don't need a massive following to book six figures in design fees. You need the right people asking to work with you, and a way to track it.
Speak your client's language.
The message that lands sounds like your client describing her own problem. That comes from research on real clients, not guesswork or designer-speak.
One platform, done well.
One place to be seen and one way to nurture, sized to the time you actually have. Consistency comes from a plan that fits your real life.
The Workspace
The marketing department your firm never had.
Not an agency, and not another year of fumbling through it on your own. A strategy built for your business, plus everything you need to carry it out yourself and keep the skill for as long as you run your firm.
- Personalized strategyBuilt from research on your real clients, with a private video walkthrough.
- Workspace AIIt thinks about marketing the way I do, so your hooks and posts start in your clients' words.
- Template libraryClient research kit, inquiry tracker, content planner and more.
- Weekly office hoursBring what you tried and what happened. We refine it together.
- Expert Q&AsMonthly live access to specialists in photography, SEO, PR and email.
The podcast
Good work is refined in revision. So is a good business.
Conversations on marketing, positioning and running a design business, recorded for designers who want the honest version.
You Can't Scale What You Can't Control: Why Referrals Aren't a Marketing Strategy
Listen → PositioningYour Competitor Isn't a Better Designer Than You. They're Just Better at Explaining Why They Should Be Chosen
Listen → MarketingVanity Metrics vs. Booked Projects: What Your Marketing Should Actually Be Optimizing For
Listen →About Caroline
A designer who sees your business from the outside.
I studied PR and marketing first, then went back to school for interior design. In 2021 I opened my own firm and built it entirely through social media. I still design homes for busy families, so I know what it takes to market a firm while running projects.
What I do best is see a design business the way its clients see it. Designers tend to describe their work in design terms. Clients decide for different reasons. I close that gap with real research on real clients, then turn it into a message and a plan you can run yourself.
Virtual interior design
Still designing, for families who want a home that works as hard as they do.
Function, family and aesthetics, executed well in whatever style is yours.
The Workspace
Your design work is already good. Let's make sure the right clients can see it.
A strategy made for your firm, the tools to carry it out, and weekly support while you do.
Explore The Workspace