The marketing department your firm never had.

Without the agency price tag.

Strategy, tools and support to help interior designers market their firms themselves, with a strategist in their corner.

WELCOME TO THE WORKSPACE

See how it works.

A short walkthrough of what's inside: the strategy, the tools and the community, and how they work together to bring in the right clients.

One membership · Everything included

Everything you need to market your design firm, in one place.

The strategy, tools, know-how and community, working together. Here's what's inside.

Personalized Marketing Strategy

A marketing strategy built around your clients, not generic industry advice.

Most marketing advice is written for everyone, so it fits no one. Your strategy takes what's important to your business and turns it into a clear plan for your message, your platform and your next 90 days, sized to the time you really have. It's delivered in your first 30 days with a private video walkthrough.

Sample · Your marketing strategy
Ideal client
Client language
Your message
Platform plan
First 90 days

Workspace AI

Generic AI gives generic answers.

Generic AI doesn't know your clients or your industry, so it writes polished copy that sounds like everyone else, usually in designer-speak. Workspace AI combines a marketing strategist's thinking with an interior designer's eye. It takes what's in your head as a designer and turns it into what your clients actually care about.

Sample conversation
I want to post about how we plan storage in family homes.
Lead with what your client feels, not the process. Try:"3 signs your home was designed before you had kids."

The Knowledge Hub

The know-how behind the strategy, on demand.

Step-by-step training across Positioning, Process and Promotion, organized so you can find exactly what you need and put it to work the same day. You're building a skill, not working through a course you'll never finish.

PositioningCore problem · Design philosophy · Your story
ProcessSignature offer · Client experience · Systems
PromotionBuyer activation · Content · Conversion

Template Library

Never start from a blank page.

Proven templates for the marketing work designers put off: client research surveys, inquiry tracking, inquiry-to-signed messages, content planning and more. Each one is ready to adapt to your firm in minutes.

Template · Past client survey
1. What made you decide to hire a designer?
2. What almost stopped you?
3. How would you describe the result to a friend?

Skills Workshops

Hands-on sessions, every month.

Watching a training and being able to do it are two different things. Each workshop focuses on one marketing skill, built live: your pitch, a bank of hooks, your story. You leave with the finished work, ready to use that week.

Workshop examples
Pitch your signature offer
Build a bank of 30 hooks
Write your brand story

Expert Q&As

Monthly Q&As with industry experts.

Get direct answers from the specialists who shape a design business, from operations and sales to public speaking and more. Bring your questions live, or watch the replay.

Past expert topics
OperationsSalesPublic speaking+ more

Weekly Office Hours

Strategy gets sharper with every round of feedback.

Marketing is an art form, and it takes refining. Bring your content, your numbers or your question each week, and get feedback on what's bringing in inquiries and what to adjust next.

Every week · Live
Bring your content or numbers
Get feedback live
Leave knowing what to adjust

Community

Good marketing isn't created in a vacuum.

It's hard to know whether a message will move people until you've tested it with people. The community is where you pressure-test ideas, get honest feedback and build alongside designers working on the same things you are.

AMJ+
Which hook would make you stop scrolling, 1 or 2?

THREE WAYS TO MARKET YOUR DESIGN FIRM

Get the inquiries. Keep the skill.

Hiring it out and figuring it out alone can work for some people, but both have real limits.

The Workspace is your third option: you build the skill yourself, with a strategy made for your business specifically and a strategist in your corner every week. Everything you build stays yours.

The Workspace

You do the marketing, with a strategist in your corner

Marketing agency

An agency markets for you

Do it yourself

You figure it out alone

What it costs
$4,995 for the year, or 12 monthly payments of $495
$1,500–$5,000/mo, a typical small-business retainer
$0–$200/mo in courses and tools, plus your time
Your strategy
Built for you from research on your real clients
Weeks of onboarding, then their best guess
Guesswork and saved posts
Your message
Your clients' own words, in your voice
Polished, but in their voice
Borrowed from whoever you follow
Creating content
Marketing-trained AI and templates, so you never start from a blank page
Written for you, in their voice
A blank page and the latest trend
Knowing what works
Weekly calls focused on what's bringing in inquiries, not likes
A monthly report on reach
Likes, views and guessing
Who owns it
You do. The strategy and the skill stay with you
The agency. It leaves when they do
You do, if you can figure it out
Learning and support
Weekly calls, Slack, live trainings and expert Q&As. A skill you keep
None. They keep the know-how
Trial and error

YOUR PERSONALIZED MARKETING STRATEGY

Your marketing strategy, made for your firm.

In your first 30 days, our team builds a strategy around your ideal client, your capacity and your goals. Then you'll get a private video walkthrough of what to do and why.

Analysis of your past client research

Your ideal client, clearly defined

A messaging strategy that speaks to what your clients care about

A marketing plan sized to the time you actually have

Your content focus

Your inquiry goal and first 90 days

Marketing is an art form. Your strategy is the starting point, and weekly office hours and the community are where it gets refined.

Caroline Klein, founder of The Workspace

The strategist behind it

Built by a marketer who happens to be a designer.

A PR major, an interior designer and a marketing strategist walk into a design firm. Turns out they're all the same person.

Caroline KleinFounder & Lead Strategist

PR and marketing first, interior design second. Caroline built her firm entirely through social media, and every Workspace strategy starts where hers did: with what your clients actually care about.

What happens when you join

Here's what happens the minute you join.

No guessing what comes next. Here's how your first month goes.

  1. 1Right away

    You're in the portal

    You'll get your login immediately. Your ramp-up plan is waiting inside, so you know exactly where to start, along with the templates and trainings.

  2. 2Your first week

    Tell us about your firm

    Fill out your intake form: your ideal client, your capacity, your goals and what's worked so far. Your strategy is built from your answers.

  3. 3Your start date

    Meet your group

    New members start together once a month. On your start date, you're added to Slack and the weekly calls. Join between start dates and you'll be in the portal right away.

  4. 4Within 30 days

    Your strategy, delivered

    We build your personalized marketing strategy and walk you through it in a private video: what to do, in what order, and why.

From there, you have weekly office hours, Slack support and monthly workshops for the rest of your year.

Designer skill vs. marketing skill

Design school taught you scale, proportion and texture. Nobody taught you how to make the right client choose you.

That's a separate skill, and it's the one that decides whether your calendar is full or empty. Once you have it, nobody can take it from you.

  • A message that speaks to your clients, not over their head in "design-speak"
  • A marketing plan that fits your real life and real capacity
  • Inquiries you can track, and a sales process that turns them into signed clients
  • A skill you keep for as long as you run your business

Simple, transparent pricing.

One 12-month membership with everything included. Choose the payment option that works best for your business. Either way, you get the same strategy, tools and support for the full year.

Pay in full

The full 12-month marketing membership, paid once for the year.

$4,995/year

One payment for the year Save $945

Join The Workspace
  • Personalized marketing strategy
  • Private video walkthrough
  • Workspace AI
  • The Knowledge Hub
  • Template Library
  • Monthly Skills Workshops
  • Monthly Expert Q&As
  • Weekly office hours and community

Monthly

The full 12-month marketing membership, spread across monthly payments.

$495/month

12 monthly payments

Join The Workspace
  • Personalized marketing strategy
  • Private video walkthrough
  • Workspace AI
  • The Knowledge Hub
  • Template Library
  • Monthly Skills Workshops
  • Monthly Expert Q&As
  • Weekly office hours and community

Prices in USD. Both options are the same 12-month membership.

We welcome a small group of new members once a month on purpose. It's not about some fake scarcity. It's so every new member gets a real welcome and a strategy built with care, not one rushed out in a busy week.

FAQs

Everything you might be wondering about. Answered.